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Jacob Joseph

Jacob Joseph

Is There a Golden Frequency Cap Number of Messages?

December 6, 2019 Data Science 0 Comments

Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such as...

Jacob Joseph

The Best Metric to Measure Accuracy of Classification Models

February 28, 2019 Data Science 0 Comments

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the accuracy...

Jacob Joseph

How to Compare Apples and Oranges? : Part I

February 27, 2019 Data Science 0 Comments

How often have you come across the idiom “Comparing apples and oranges”. It is a great analogy to articulate that two things can’t be...

Jacob Joseph

Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

December 16, 2018 Data Science 0 Comments

One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’ Even...

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