How to Analyse Marketing Surveys – Part 2
In our previous blog post, we analysed survey data using univariate analysis. We explored each survey question independently. This gave us...
Data Science
How to Analyse Marketing Surveys – Part 1
Marketers are faced with a deluge of data to deal with in their daily routine. Quite often, marketers conduct surveys to...
Building a Smart Auto-Responder for FAQs
This article is co-authored with Lalitha Duru and Avneesh Sharma. Generally, humans need answers to their questions efficiently and accurately. For...
Is There a Golden Frequency Cap Number of Messages?
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such as...
The Best Metric to Measure Accuracy of Classification Models
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the accuracy...
How to Compare Apples and Oranges? : Part I
How often have you come across the idiom “Comparing apples and oranges”. It is a great analogy to articulate that two things can’t be...
Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’ Even...