Data Science
How to Analyse Marketing Surveys – Part 2
In our previous blog post, we analysed survey data using univariate analysis. We explored each survey question...
How to Analyse Marketing Surveys – Part 1
Marketers are faced with a deluge of data to deal with in their daily routine. Quite often,...
Building a Smart Auto-Responder for FAQs
This article is co-authored with Lalitha Duru and Avneesh Sharma. Generally, humans need answers to their questions...
Is There a Golden Frequency Cap Number of Messages?
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include...
The Best Metric to Measure Accuracy of Classification Models
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression...
How to Compare Apples and Oranges? : Part I
How often have you come across the idiom “Comparing apples and oranges”. It is a great analogy to articulate...
7 Principles I follow to Design for the Enterprise
While working in a company, especially a larger team or an organization that’s beyond the early-stage startup...
Designing The Future Of CleverTap: A Q&A With Our Head Of Design
As our platform evolved over the last six years to respond to market needs, its tools grew...
What is UX Writing? Lessons from Writing for an Enterprise SaaS Product
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having...
Using dd, iostat, iotop, and blktrace to Discover a Bug in the Linux Kernel
With a recent redesign, we gradually transitioned our in-house analytics database to run on Graviton. This has...
Moving from SSH to SSM for Automation
We've come a long way since the last time we recaliberated our architecture. We're now ISO 27001...
Using Java’s Security Policy to Block Internet Access for JUnit Tests
We have a relatively large Java code base (387K LOC as reported by our SonarQube installation), written...
Streaming Data from S3 in a Reliable Way
This article is co-authored with Hardik Shah. When we redesigned our querying and data storage architecture in...
Creating Push Notifications in Android O – Part 2
The latest Android version named after the famous cookie brand Oreo released on 21st August and is...
Creating Push Notifications in Android O – Part 1
The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American...