Data Science
Building a Smart Auto-Responder for FAQs
This article is co-authored with Lalitha Duru and Avneesh Sharma. Generally, humans need answers to their questions...
Is There a Golden Frequency Cap Number of Messages?
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include...
The Best Metric to Measure Accuracy of Classification Models
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression...
How to Compare Apples and Oranges? : Part I
How often have you come across the idiom “Comparing apples and oranges”. It is a great analogy to articulate...
Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing...
What is UX Writing? Lessons from Writing for an Enterprise SaaS Product
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having...
Using Java’s Security Policy to Block Internet Access for JUnit Tests
We have a relatively large Java code base (387K LOC as reported by our SonarQube installation), written...
Streaming Data from S3 in a Reliable Way
This article is co-authored with Hardik Shah. When we redesigned our querying and data storage architecture in...
Creating Push Notifications in Android O – Part 2
The latest Android version named after the famous cookie brand Oreo released on 21st August and is...
Creating Push Notifications in Android O – Part 1
The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American...
Understanding Permissions in the Android World
The official meaning of the word permission means allowing someone to do a particular thing – it...