A Gentle Introduction to Generative Adversarial Networks (GANs) with Marketing Applications
Have You Ever Found Yourself in the Following Situations? You have to list your products online but don’t know how to...
marketing
Maximising Your A/B Test Outcomes with Multi Armed Bandits
Traditional A/B testing has stuck around for decades and is an important tool in a marketer’s toolkit, but there also exist...
How to Analyse Marketing Surveys – Part 2
In our previous blog post, we analysed survey data using univariate analysis. We explored each survey question independently. This gave us...
How to Analyse Marketing Surveys – Part 1
Marketers are faced with a deluge of data to deal with in their daily routine. Quite often, marketers conduct surveys to...