7 Principles I follow to Design for the Enterprise
While working in a company, especially a larger team or an organization that’s beyond the early-stage startup and has evolved to...
Moving from SSH to SSM for Automation
We've come a long way since the last time we recaliberated our architecture. We're now ISO 27001 and SOC 2 compliant!...
Designing The Future Of CleverTap: A Q&A With Our Head Of Design
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and strength....
Pouring the Tea in Productivity
Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few of...
CleverTap’s Values, and How We Got Them Right
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth comes...
Using Java’s Security Policy to Block Internet Access for JUnit Tests
We have a relatively large Java code base (387K LOC as reported by our SonarQube installation), written by a team of...
Building a Smart Auto-Responder for FAQs
This article is co-authored with Lalitha Duru and Avneesh Sharma. Generally, humans need answers to their questions efficiently and accurately. For...
Streaming Data from S3 in a Reliable Way
This article is co-authored with Hardik Shah. When we redesigned our querying and data storage architecture in Arc, some of the...
What is UX Writing? Lessons from Writing for an Enterprise SaaS Product
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in the...
Is There a Golden Frequency Cap Number of Messages?
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such as...