How to Analyse Marketing Surveys – Part 2
In our previous blog post, we analysed survey data using univariate analysis. We explored each survey question independently. This gave us...
data insights
How to Analyse Marketing Surveys – Part 1
Marketers are faced with a deluge of data to deal with in their daily routine. Quite often, marketers conduct surveys to...
The Best Metric to Measure Accuracy of Classification Models
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the accuracy...
Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’ Even...