Maximising Your A/B Test Outcomes with Multi Armed Bandits
Traditional A/B testing has stuck around for decades and is an important tool in a marketer’s toolkit, but there also exist...
statistics
How to Analyse Marketing Surveys – Part 2
In our previous blog post, we analysed survey data using univariate analysis. We explored each survey question independently. This gave us...
How to Analyse Marketing Surveys – Part 1
Marketers are faced with a deluge of data to deal with in their daily routine. Quite often, marketers conduct surveys to...